Priviliging the consumed

I think we culturally privilege consumed media over the consumer.  After the consumation is through though, the consumed is only an interest, and eventually not even that. The consumed is expendable and the relationship with it is superficial and short. Far from worshiping movies, bands and art, I don't economically support it as much as I do telecoms, and usually my interest dies in a year. The reason we feign obsessive interest in things which we don't truly care about shows the success of advertising in teaching us to worship the consumed.